He Only Hits Her When Nobody's Looking

Now this is clever advertising. Amnesty International has developed an interactive bus shelter shedding light on domestic abuse.

The billboard has a built-in camera. When you look at the ad you see a happy smiling couple. When you look away the image changes, showing a man hitting a woman. The caption “It Happens When No One is Watching”. Brilliant. Absolutely brilliant.

The ad has only been installed in one location, Hamburg Germany. Too bad as this could bring more attention to this serious problem.

[Via copyranter]