iPad Could Be A Magazine Delivery System?

Mag+ from Bonnier on Vimeo.

All it took was this concept video to convince me there’s a future for the iPad… as long as Apple copies this idea from Finnish media firm Bonnier. A research project with partner BERG, the Mag+ imagines the magazine eReader of the near future while taking a smart shot at the eBook readers of today.

Based on the assumption that buying and reading a well-published magazine is a unique and worthwhile experience that is currently ignored by the digital world, the Mag+ creates a full-colour, photo-heavy, content-focused, and rather linear reading experience. It makes the argument that you just can’t enjoy a magazine if it’s missing layout and photos and if the content is limited by only the infinity of the Internet.

In their own words:

“The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.”

I’m completely taken with the idea of a digital platform that captures the look and “feel” of a hard copy magazine. It brings back the conspicuous consumption of the high-end magazine.

And this project begs the question: What platform will you be using to read Playboy?

[Bonnier thanks to @choaffable]