Netflix raises rates for Blu-ray rentals

Netflix customers who rent Blu-ray movies are in a bit if a tizzy today after the company announced it will soon hike the rates for renting the HD discs.

Here’s what VP of Marketing, Jessie Becker had to say on the company’s blog:

“… as you’ve probably heard, Blu-ray discs are substantially more expensive than standard definition DVDs – often as much as 30% more.  We’re committed to providing a high quality Blu-ray experience for our members who choose to add Blu-ray access, and in order to do that we need to adjust Blu-ray pricing.”

The price hike ranges form $1 to $8 a month. The new fee structure goes into effect April 27th. It will be interesting to see if this affects the number of subscribers.