RadioShack to Become "The Shack"

RadioShack isn’t exactly known for its customer service, prices or products. In fact most refer to the weakened RadioShack as RatShack. No more! The corporate bigwigs are now asking everyone to call their stores….wait for it…The Shack.

A teaser splash page has been set up at RadioShack’s website mentioning “our friends call us The Shack”. What do you think? Will this re-branding help the struggling chain, or just push it deeper into the grave?