Video Magazines to Make their Debut in the Fall

The year 2000 came and went. We never got our flying cars, we never got out hologram phones. But hey, at least one promise is coming true…video magazines! To an extent…

CBS and Pepsi are teaming up in the fall to bring video ads to Entertainment Weekly. When readers in New York and L.A. flip open the issue, a small microchip will activate a tiny screen to play a video to promote upcoming CBS shows.

Americhip, the company behind the technology claims the screen and chip combo can play up to 40 minutes worth of video! What does that mean? Look out world, video mags are a comin’!